<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[John Bailey Online]]></title><description><![CDATA[John Bailey Online]]></description><link>https://www.john-bailey.online/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 16 Jul 2026 11:47:19 GMT</lastBuildDate><atom:link href="https://www.john-bailey.online/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why Simply Having a Website Is No Longer Enough]]></title><description><![CDATA[There is a growing sense of disillusionment amongst business owners when it comes to the internet. Websites cost money to build and maintain. Social media demands constant attention. Online advertising becomes more expensive each year. Yet many owners quietly admit that they are no longer entirely sure any of it is actually working. For years, businesses were sold a relatively simple idea. Build a website, create a Facebook page, post regularly, and customers would naturally find you. To some...]]></description><link>https://www.john-bailey.online/post/why-simply-having-a-website-is-no-longer-enough</link><guid isPermaLink="false">6a29770b2a057aa1c77b6b15</guid><pubDate>Wed, 10 Jun 2026 14:50:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fec65_61336d9a5b414aa4a675c26ffb0d8f37~mv2.jpg/v1/fit/w_701,h_561,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>John Bailey</dc:creator></item><item><title><![CDATA[What Is Your Website Actually For?]]></title><description><![CDATA[When I ask a small business owner what their website is supposed to do for them, the question is often met with a pause. Not because they have not thought about it, but because nobody has ever asked them before. The website exists. It was built. That seemed like the end of the matter. But a website is a tool, and like any tool, its usefulness depends entirely on what you are trying to achieve. A ruler and a hammer are both useful. They are not interchangeable. Nobody would buy a hammer and...]]></description><link>https://www.john-bailey.online/post/what-is-your-website-actually-for</link><guid isPermaLink="false">6a2972488ae4d2c74dcfd058</guid><pubDate>Wed, 10 Jun 2026 14:24:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fec65_0ecd8407df5a4f499aac3b8b0e9fb592~mv2.jpg/v1/fit/w_768,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>John Bailey</dc:creator></item><item><title><![CDATA[The Field of Attention: A Modern Fairy Tale About Google, Search and Small Business]]></title><description><![CDATA[Before continuing, I would like to reassure readers that I have not entirely lost my mind. At this point, some readers may reasonably suspect that I have spent too much time alone with a laptop and not enough time outdoors.   What follows is best understood as a modern fairy tale for the digital age.   Once upon a time, beyond the towns and roads, there existed an enormous green field.   The field stretched further than the eye could see. It shimmered each morning beneath the rising sun and...]]></description><link>https://www.john-bailey.online/post/the-field-of-attention-a-modern-fairy-tale-about-google-search-and-small-business</link><guid isPermaLink="false">6a28364b5b452722a3b60110</guid><pubDate>Tue, 09 Jun 2026 15:58:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fec65_a77d6e2798224f1f9f3ca28562d15956~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>John Bailey</dc:creator></item><item><title><![CDATA[Your Website's Real Job Might Not Be What You Think]]></title><description><![CDATA[Most business owners have a fairly straightforward view of what a website is supposed to do. The logic seems obvious enough. Someone discovers your website, likes what they see, makes contact, and eventually becomes a customer. Website. Visitor. Enquiry. Job done. Yet over the years I have become increasingly convinced that this is not how many business relationships actually begin. In fact, I suspect that for a large number of small businesses, the website is performing a very different role...]]></description><link>https://www.john-bailey.online/post/your-website-s-real-job-might-not-be-what-you-think</link><guid isPermaLink="false">6a241f287af0f73356932016</guid><pubDate>Tue, 09 Jun 2026 15:29:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fec65_aba02d74f39a41979ffcee21764093d4~mv2.jpg/v1/fit/w_768,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>John Bailey</dc:creator></item><item><title><![CDATA[Website Ownership Is Not a One-Time Investment]]></title><description><![CDATA[One of the most common assumptions in business is that a website is a one-time project. You decide that you need one, find somebody to build it, approve a few designs, write a cheque and then tick the box marked "website" on your business to-do list. Job done. Unfortunately, the internet does not work quite like that. I have lost count of the number of times I have heard a business owner say, "We had a website built a few years ago, but it never really did anything." The implication is...]]></description><link>https://www.john-bailey.online/post/website-ownership-is-not-a-one-time-investment</link><guid isPermaLink="false">6a282f0857d70dac97972c0a</guid><pubDate>Tue, 09 Jun 2026 15:28:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fec65_048e08c889354782ad1d3a1e88ad661d~mv2.jpg/v1/fit/w_768,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>John Bailey</dc:creator></item><item><title><![CDATA[Are Your Website Stats Actually Telling You Anything?]]></title><description><![CDATA[There is a growing sense of disillusionment amongst business owners when it comes to the internet. Websites cost money to build and maintain. Social media demands constant attention. Online advertising becomes more expensive each year. Yet many owners quietly admit that they are no longer entirely sure any of it is actually working. For years, businesses were sold a relatively simple idea. Build a website, create a Facebook page, post regularly, and customers would naturally find you. To some...]]></description><link>https://www.john-bailey.online/post/are-your-website-stats-actually-telling-you-anything</link><guid isPermaLink="false">6a1ee777b63f5fb828e8e566</guid><pubDate>Tue, 02 Jun 2026 15:10:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fec65_a0303e4c3e764f0285b5ebfeb4ab222b~mv2.jpg/v1/fit/w_768,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>John Bailey</dc:creator></item><item><title><![CDATA[Why Slowing Down Can Lead to Better Decisions in a Faster World]]></title><description><![CDATA[I have been using computers in a commercial environment since before Microsoft Windows even existed. At the time, I was an engineering draftsman using a twin-screen CAD system. The menu sat on a small fluorescent green monitor while the drawing itself appeared on a large black and white screen beside it. Navigating the eye-watering menu system was achieved by a tiny joystick mounted atop a metal box that weighed roughly the same as a small child. I still remember the day my employer, TICO...]]></description><link>https://www.john-bailey.online/post/why-slowing-down-can-lead-to-better-decisions-in-a-faster-world</link><guid isPermaLink="false">6a1ef00fafbde1912579118a</guid><pubDate>Tue, 02 Jun 2026 15:10:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2fec65_5d44f1e179304892b0f000e76bec1e8e~mv2.jpg/v1/fit/w_768,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>John Bailey</dc:creator></item></channel></rss>